Ken Mallon

Chief Product Officer

Ken is the chief product officer at 4INFO, having held various leadership positions in the Technology (Yahoo!, Microsoft), Market Research (Millward Brown, Ipsos) and Biotech industries (Aviron, Amgen, Genentech). Since 2000, Ken has focused exclusively on the digital advertising field, working to pioneer and advance targeting, measurement and insights products for marketers. In the early 2000s, Ken led teams at Yahoo that helped bring behavioral targeting to the market, along with the first closed loop targeting/offline sales systems. Then, as VP Product and SVP Custom Solutions at Dynamic Logic, Ken helped expand survey-based ad effectiveness solutions and led the development of the world's largest brand impact normative database. From 2010 to 2012, Ken was also a VP within Yahoo's science organization, Yahoo! Labs, where he helped innovate hyper-local targeting technology. Most recently, Ken led Measurement & Insights products for Microsoft. Ken holds advanced degrees in quantitative science fields from Stanford and Johns Hopkins and lives in Saratoga, California with his wife and two children.

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