Welcome to Our Party, Facebook!

by 4Info facebook, "people based marketing", personalization

For years, digital marketers have been hell-bent on getting more and more precise in ad targeting. Facebook’s push for “people-based marketing” over the past few years has caught on, with everyone jumping on the zeroing-in bandwagon: recognizing and reaching specific individuals with specific messages. ... Read more

A Location Data Gut-Check

by Kirsten McMullen, Chief Privacy Officer "ad age", "location data", mobile, privacy
A Location Data Gut-Check

The advertising industry’s use of location data has quickly moved from
... Read more

Privacy worries? You’re not alone.

by Kirsten McMullen, Chief Privacy Officer Google, "mobile advertising", privacy
Privacy worries? You’re not alone.

Most consumers are not aware of what data they’re sharing and how it may be used. ... Read more

Do you know where your ads ran last night?

by Kirsten McMullen, Chief Privacy Officer blacklist, inventory, "programmatic advertising"
Do you know where your ads ran last night?

No brand wants to be associated with offensive, pornographic, or inflammatory subject matter. 4INFO long ago implemented strong controls to prevent ... Read more

Tangredi’s Top Ten Takeaways from Mobile World Congress

by Mari Tangredi, SVP of Partnerships and Alliances, 4INFO 5G, advertising, identity, mobile, "mobile world congress", privacy, trends
Tangredi’s Top Ten Takeaways from Mobile World Congress

From privacy to video to 5G: if you missed this year’s Barcelona event, then don’t miss Mari's top 10 takeaways! ... Read more

Attribution: Don’t Wait for Perfect – Get Insight Now

by Chuck Moxley, CMO attribution, "campaign measurement", cross-screen, "mobile marketing"
Attribution:  Don’t Wait for Perfect – Get Insight Now

Why waiting for perfect attribution is a losing game.  ... Read more