Privacy worries? You’re not alone.

by Kirsten McMullen, Chief Privacy Officer Google, "mobile advertising", privacy
Privacy worries? You’re not alone.

Most consumers are not aware of what data they’re sharing and how it may be used. ... Read more

Do you know where your ads ran last night?

by Kirsten McMullen, Chief Privacy Officer blacklist, inventory, "programmatic advertising"
Do you know where your ads ran last night?

No brand wants to be associated with offensive, pornographic, or inflammatory subject matter. 4INFO long ago implemented strong controls to prevent ... Read more

Tangredi’s Top Ten Takeaways from Mobile World Congress

by Mari Tangredi, SVP of Partnerships and Alliances, 4INFO 5G, advertising, identity, mobile, "mobile world congress", privacy, trends
Tangredi’s Top Ten Takeaways from Mobile World Congress

From privacy to video to 5G: if you missed this year’s Barcelona event, then don’t miss Mari's top 10 takeaways! ... Read more

Attribution: Don’t Wait for Perfect – Get Insight Now

by Chuck Moxley, CMO attribution, "campaign measurement", cross-screen, "mobile marketing"
Attribution:  Don’t Wait for Perfect – Get Insight Now

Why waiting for perfect attribution is a losing game.  ... Read more

Not All Device Graphs Are Created Equal

by Ken Mallon, Chief Product Officer "addressable device graph", advertising, "nested device graph", targeting
Not All Device Graphs Are Created Equal

Ken discusses the benefits of a nested addressable device graph and what marketers should look for when selecting one. ... Read more

The Importance of Identity Resolution

by Chuck Moxley, CMO "addressable device graph", advertising, "audience targeting", cross-channel, targeting
The Importance of Identity Resolution

Download this complimentary Forrester report on the importance of Identity Resolution in mastering a successful cross-channel customer experience. ... Read more