Customers Are Mobile — Even at Home

by Chuck Moxley advertising, cross-screen, home, mobile, targeting
Customers Are Mobile — Even at Home

Study: Consumers are viewing mobile screens more than traditional screens ... Read more

Crossix Talks Digital Success Metrics

by Kirsten McMullen advertising, "campaign measurement", crossix, "digital metrics", healthcare
Crossix Talks Digital Success Metrics

If click-throughs and website interactions alone no longer cut it, what indicators should marketers use?

... Read more

Households Surpass Email for Ad Targeting. Here's Why:

by Chuck Moxley, CMO ad, "audience targeting", email, household
Households Surpass Email for Ad Targeting. Here's Why:

A home address makes a much more reliable key over email for matching the right person to your ad.

... Read more

The State of Location-Driven Mobile Marketing

by Chuck Moxley, CMO advertising, "campaign measurement", data, location, "sales lift", "store visits"
The State of Location-Driven Mobile Marketing

Mobile and Location go hand-in-hand, so it’s no wonder that location targeting has become a key aspect of mobile advertising. But  ... Read more

The Fallacy of Foot Traffic

by Chuck Moxley, CMO advertising, "campaign measurement", location, "sales lift", "store visits"
The Fallacy of Foot Traffic

In spite of accuracy problems, store visits remain popular for measurement largely because more meaningful methods  ... Read more

The Trickster: Data's Sleight-of-Hand Danger

by Chuck Moxley, CMO "audience targeting", data, location, "store visits"
The Trickster: Data's Sleight-of-Hand Danger

Problems with bad data are common and can mislead your mobile advertising and campaign measurement efforts.  ... Read more