Not All Device Graphs Are Created Equal

by Ken Mallon, Chief Product Officer "addressable device graph", advertising, "nested device graph", targeting
Not All Device Graphs Are Created Equal

Ken discusses the benefits of a nested addressable device graph and what marketers should look for when selecting one. ... Read more

The Importance of Identity Resolution

by Chuck Moxley, CMO "addressable device graph", advertising, "audience targeting", cross-channel, targeting
The Importance of Identity Resolution

Download this complimentary Forrester report on the importance of Identity Resolution in mastering a successful cross-channel customer experience. ... Read more

Why Addressable Device Graphs Matter

by Ken Mallon "addressable device graph", "audience targeting", cross-screen, data, mobile
Why Addressable Device Graphs Matter

In an addressable device graph, devices are associated together based on a physical address, which allows marketers to reach

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Customers Are Mobile — Even at Home

by Chuck Moxley advertising, cross-screen, home, mobile, targeting
Customers Are Mobile — Even at Home

Study: Consumers are viewing mobile screens more than traditional screens ... Read more

Crossix Talks Digital Success Metrics

by Kirsten McMullen advertising, "campaign measurement", crossix, "digital metrics", healthcare
Crossix Talks Digital Success Metrics

If click-throughs and website interactions alone no longer cut it, what indicators should marketers use?

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Households Surpass Email for Ad Targeting. Here's Why:

by Chuck Moxley, CMO ad, "audience targeting", email, household
Households Surpass Email for Ad Targeting. Here's Why:

A home address makes a much more reliable key over email for matching the right person to your ad.

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