The Birth of Mobile Marketing for the Pharma Industry

by Kirsten McMullen "audience targeting", healthcare, "mobile advertising", pharma, privacy
The Birth of Mobile Marketing for the Pharma Industry

The recent news of the Crossix/4INFO Partnership heralds a channel awakening: the ability for pharmaceutical marketers to take ... Read more

Match Rates = The New Click Rate in a Mobile-First Age

by Chuck Moxley, CMO "audience targeting", cookies, "match rate", "mobile measurement"
Match Rates = The New Click Rate in a Mobile-First Age

The most important issue to solve is a vendor’s ability to match people to the devices and browsers associated with them,” and then to ... Read more

That’s How the Cookie Crumbles

by Kirsten McMullen cookies, cross-channel, "mobile advertising"
That’s How the Cookie Crumbles

When I saw an e-mail titled “cookies” this morning, I was looking forward to possibly scarfing down a few holiday ... Read more

Why Our New Partnership with Kantar’s Shopcom Launches a Targeting and Measurement Revolution

by Chuck Moxley, CMO "audience targeting", "campaign measurement", Kantar, "mobile marketing"
Why Our New Partnership with Kantar’s Shopcom Launches a Targeting and Measurement Revolution

The result of our recent partnership with Kantar’s Shopcom is significant, heralding a potential sea change in how manufacturers will market to today’s  ... Read more

Real-time on S3: An Experiment for Cost Effective Ad-Hoc Analysis of Huge Data Volumes

by Satish Cattamanchi & Sarvesh Gupta amazon, "database analysis", memSQL, S3
Real-time on S3: An Experiment for Cost Effective Ad-Hoc Analysis of Huge Data Volumes

The world of insights is data driven, and the ability to synthesize, analyze and mine large volumes of data on an ad-hoc basis becoming ... Read more

Tracing Mobile Actions to a Transaction Helps Overcome Mobile Attribution Hurdle

by Tim Jenkins, 4INFO CEO "mobile marketing", "mobile measurement", ROI, "sales lift", "store visits"

4INFO CEO, Tim Jenkins, and CMO, Chuck Moxley, speak on how tying devices to households is the crux to being able to ... Read more