The State of Location-Driven Mobile Marketing

by Chuck Moxley, CMO advertising, "campaign measurement", data, location, "sales lift", "store visits"
The State of Location-Driven Mobile Marketing

Mobile and Location go hand-in-hand, so it’s no wonder that location targeting has become a key aspect of mobile advertising. But  ... Read more

The Fallacy of Foot Traffic

by Chuck Moxley, CMO advertising, "campaign measurement", location, "sales lift", "store visits"
The Fallacy of Foot Traffic

In spite of accuracy problems, store visits remain popular for measurement largely because more meaningful methods  ... Read more

The Trickster: Data's Sleight-of-Hand Danger

by Chuck Moxley, CMO "audience targeting", data, location, "store visits"
The Trickster: Data's Sleight-of-Hand Danger

Problems with bad data are common and can mislead your mobile advertising and campaign measurement efforts.  ... Read more

The Birth of Mobile Marketing for the Pharma Industry

by Kirsten McMullen "audience targeting", healthcare, "mobile advertising", pharma, privacy
The Birth of Mobile Marketing for the Pharma Industry

The recent news of the Crossix/4INFO Partnership heralds a channel awakening: the ability for pharmaceutical marketers to take ... Read more

Match Rates = The New Click Rate in a Mobile-First Age

by Chuck Moxley, CMO "audience targeting", cookies, "match rate", "mobile measurement"
Match Rates = The New Click Rate in a Mobile-First Age

The most important issue to solve is a vendor’s ability to match people to the devices and browsers associated with them,” and then to ... Read more

That’s How the Cookie Crumbles

by Kirsten McMullen cookies, cross-channel, "mobile advertising"
That’s How the Cookie Crumbles

When I saw an e-mail titled “cookies” this morning, I was looking forward to possibly scarfing down a few holiday ... Read more