Farewell to SMS

by Kirsten McMullen
Farewell to SMS

4INFO was founded on the back of text messaging. Back in the days before the iPhone, SMS was the heart of mobile marketing, and we were there. We built the first-ever ... Read more

Where Mobile Ad Targeting Is Succeeding or Failing

by Chuck Moxley
Where Mobile Ad Targeting Is Succeeding or Failing

Through the eyes of marketers: a new eMarketer report identifies mobile targeting successes and shortcomings ... Read more

First-ever Mobile Advertising Benchmarks and Best Practices now available

by Chuck Moxley
First-ever Mobile Advertising Benchmarks and Best Practices now available

Seems two years ago, ours was the lone voice crying out to advertisers that they need to measure their mobile advertising on what really matters: sales at the cash register. ... Read more

Dangers of Managing Mobile Campaigns in a Silo

by Chuck Moxley
Dangers of Managing Mobile Campaigns in a Silo

Where does mobile fit into your organization? Is it a separate silo or part of an all-encompassing budget? It’s a surprisingly common belief that ... Read more

Does sales-lift measurement really work?

by Chuck Moxley
Does sales-lift measurement really work?

In 2014, we polled marketers, asking them what metrics their organizations use to measure their mobile ad spend. And by 45 percent, the leading method is sales-generated metrics, followed by ... Read more

How do I know what to use for mobile targeting?

by Chuck Moxley
How do I know what to use for mobile targeting?

If consumers have previously purchased certain product, it predictably influences what they are likely to purchase in the future. ... Read more