Dangers of Managing Mobile Campaigns in a Silo

by Chuck Moxley
Dangers of Managing Mobile Campaigns in a Silo

Where does mobile fit into your organization? Is it a separate silo or part of an all-encompassing budget? It’s a surprisingly common belief that ... Read more

Does sales-lift measurement really work?

by Chuck Moxley
Does sales-lift measurement really work?

In 2014, we polled marketers, asking them what metrics their organizations use to measure their mobile ad spend. And by 45 percent, the leading method is sales-generated metrics, followed by ... Read more

How do I know what to use for mobile targeting?

by Chuck Moxley
How do I know what to use for mobile targeting?

If consumers have previously purchased certain product, it predictably influences what they are likely to purchase in the future. ... Read more

Ad Hunter: The Sasquatch of Apps?

by Kirsten McMullen

Sasquatch, or bigfoot, are reported to exist, and people have claimed to see them, but nobody has actually brought one in for research yet. Likewise, the newly launching ... Read more

Google / Facebook Revenue Share Shrinks as Mobile Ad Market Booms

by Chuck Moxley Google

Did you catch the December news from eMarketer, forecasting that the two biggest players in mobile advertising – Google and Facebook – will be dining on ... Read more

The TruView Story Behind Our Recent Nielsen Collaboration

by Chuck Moxley

TruView gives you a user-friendly window into your campaign data, assembled into reports that pinpoint incremental sales lift and calculate Return on Ad Spend, along with many other key performance indicators. ... Read more