Privacy worries? You’re not alone.

by Kirsten McMullen, Chief Privacy Officer Google, "mobile advertising", privacy
Privacy worries? You’re not alone.

Most consumers are not aware of what data they’re sharing and how it may be used. ... Read more

The Birth of Mobile Marketing for the Pharma Industry

by Kirsten McMullen "audience targeting", healthcare, "mobile advertising", pharma, privacy
The Birth of Mobile Marketing for the Pharma Industry

The recent news of the Crossix/4INFO Partnership heralds a channel awakening: the ability for pharmaceutical marketers to take ... Read more

That’s How the Cookie Crumbles

by Kirsten McMullen cookies, cross-channel, "mobile advertising"
That’s How the Cookie Crumbles

When I saw an e-mail titled “cookies” this morning, I was looking forward to possibly scarfing down a few holiday ... Read more