The Importance of Identity Resolution

by Chuck Moxley, CMO "addressable device graph", advertising, "audience targeting", cross-channel, targeting
The Importance of Identity Resolution

Download this complimentary Forrester report on the importance of Identity Resolution in mastering a successful cross-channel customer experience. ... Read more

Why Addressable Device Graphs Matter

by Ken Mallon "addressable device graph", "audience targeting", cross-screen, data, mobile
Why Addressable Device Graphs Matter

In an addressable device graph, devices are associated together based on a physical address, which allows marketers to reach

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Households Surpass Email for Ad Targeting. Here's Why:

by Chuck Moxley, CMO ad, "audience targeting", email, household
Households Surpass Email for Ad Targeting. Here's Why:

A home address makes a much more reliable key over email for matching the right person to your ad.

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The Trickster: Data's Sleight-of-Hand Danger

by Chuck Moxley, CMO "audience targeting", data, location, "store visits"
The Trickster: Data's Sleight-of-Hand Danger

Problems with bad data are common and can mislead your mobile advertising and campaign measurement efforts.  ... Read more

The Birth of Mobile Marketing for the Pharma Industry

by Kirsten McMullen "audience targeting", healthcare, "mobile advertising", pharma, privacy
The Birth of Mobile Marketing for the Pharma Industry

The recent news of the Crossix/4INFO Partnership heralds a channel awakening: the ability for pharmaceutical marketers to take ... Read more

Match Rates = The New Click Rate in a Mobile-First Age

by Chuck Moxley, CMO "audience targeting", cookies, "match rate", "mobile measurement"
Match Rates = The New Click Rate in a Mobile-First Age

The most important issue to solve is a vendor’s ability to match people to the devices and browsers associated with them,” and then to ... Read more

Why Our New Partnership with Kantar’s Shopcom Launches a Targeting and Measurement Revolution

by Chuck Moxley, CMO "audience targeting", "campaign measurement", Kantar, "mobile marketing"
Why Our New Partnership with Kantar’s Shopcom Launches a Targeting and Measurement Revolution

The result of our recent partnership with Kantar’s Shopcom is significant, heralding a potential sea change in how manufacturers will market to today’s  ... Read more