Attribution: Don’t Wait for Perfect – Get Insight Now

by Chuck Moxley, CMO attribution, "campaign measurement", cross-screen, "mobile marketing"
Attribution:  Don’t Wait for Perfect – Get Insight Now

Why waiting for perfect attribution is a losing game.  ... Read more

Crossix Talks Digital Success Metrics

by Kirsten McMullen advertising, "campaign measurement", crossix, "digital metrics", healthcare
Crossix Talks Digital Success Metrics

If click-throughs and website interactions alone no longer cut it, what indicators should marketers use?

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The State of Location-Driven Mobile Marketing

by Chuck Moxley, CMO advertising, "campaign measurement", data, location, "sales lift", "store visits"
The State of Location-Driven Mobile Marketing

Mobile and Location go hand-in-hand, so it’s no wonder that location targeting has become a key aspect of mobile advertising. But  ... Read more

The Fallacy of Foot Traffic

by Chuck Moxley, CMO advertising, "campaign measurement", location, "sales lift", "store visits"
The Fallacy of Foot Traffic

In spite of accuracy problems, store visits remain popular for measurement largely because more meaningful methods  ... Read more

Why Our New Partnership with Kantar’s Shopcom Launches a Targeting and Measurement Revolution

by Chuck Moxley, CMO "audience targeting", "campaign measurement", Kantar, "mobile marketing"
Why Our New Partnership with Kantar’s Shopcom Launches a Targeting and Measurement Revolution

The result of our recent partnership with Kantar’s Shopcom is significant, heralding a potential sea change in how manufacturers will market to today’s  ... Read more