Attribution: Don’t Wait for Perfect – Get Insight Now

by Chuck Moxley, CMO attribution, "campaign measurement", cross-screen, "mobile marketing"
Attribution:  Don’t Wait for Perfect – Get Insight Now

Why waiting for perfect attribution is a losing game.  ... Read more

Why Our New Partnership with Kantar’s Shopcom Launches a Targeting and Measurement Revolution

by Chuck Moxley, CMO "audience targeting", "campaign measurement", Kantar, "mobile marketing"
Why Our New Partnership with Kantar’s Shopcom Launches a Targeting and Measurement Revolution

The result of our recent partnership with Kantar’s Shopcom is significant, heralding a potential sea change in how manufacturers will market to today’s  ... Read more

Tracing Mobile Actions to a Transaction Helps Overcome Mobile Attribution Hurdle

by Tim Jenkins, 4INFO CEO "mobile marketing", "mobile measurement", ROI, "sales lift", "store visits"

4INFO CEO, Tim Jenkins, and CMO, Chuck Moxley, speak on how tying devices to households is the crux to being able to ... Read more