Match Rates = The New Click Rate in a Mobile-First Age

by Chuck Moxley, CMO "audience targeting", cookies, "match rate", "mobile measurement"
Match Rates = The New Click Rate in a Mobile-First Age

The most important issue to solve is a vendor’s ability to match people to the devices and browsers associated with them,” and then to ... Read more

Tracing Mobile Actions to a Transaction Helps Overcome Mobile Attribution Hurdle

by Tim Jenkins, 4INFO CEO "mobile marketing", "mobile measurement", ROI, "sales lift", "store visits"

4INFO CEO, Tim Jenkins, and CMO, Chuck Moxley, speak on how tying devices to households is the crux to being able to ... Read more