Tangredi’s Top Ten Takeaways from Mobile World Congress

by Mari Tangredi, SVP of Partnerships and Alliances, 4INFO 5G, advertising, identity, mobile, "mobile world congress", privacy, trends
Tangredi’s Top Ten Takeaways from Mobile World Congress

From privacy to video to 5G: if you missed this year’s Barcelona event, then don’t miss Mari's top 10 takeaways! ... Read more

Not All Device Graphs Are Created Equal

by Ken Mallon, Chief Product Officer "addressable device graph", advertising, "nested device graph", targeting
Not All Device Graphs Are Created Equal

Ken discusses the benefits of a nested addressable device graph and what marketers should look for when selecting one. ... Read more

The Importance of Identity Resolution

by Chuck Moxley, CMO "addressable device graph", advertising, "audience targeting", cross-channel, targeting
The Importance of Identity Resolution

Download this complimentary Forrester report on the importance of Identity Resolution in mastering a successful cross-channel customer experience. ... Read more

Customers Are Mobile — Even at Home

by Chuck Moxley advertising, cross-screen, home, mobile, targeting
Customers Are Mobile — Even at Home

Study: Consumers are viewing mobile screens more than traditional screens ... Read more

Crossix Talks Digital Success Metrics

by Kirsten McMullen advertising, "campaign measurement", crossix, "digital metrics", healthcare
Crossix Talks Digital Success Metrics

If click-throughs and website interactions alone no longer cut it, what indicators should marketers use?

... Read more

The State of Location-Driven Mobile Marketing

by Chuck Moxley, CMO advertising, "campaign measurement", data, location, "sales lift", "store visits"
The State of Location-Driven Mobile Marketing

Mobile and Location go hand-in-hand, so it’s no wonder that location targeting has become a key aspect of mobile advertising. But  ... Read more

The Fallacy of Foot Traffic

by Chuck Moxley, CMO advertising, "campaign measurement", location, "sales lift", "store visits"
The Fallacy of Foot Traffic

In spite of accuracy problems, store visits remain popular for measurement largely because more meaningful methods  ... Read more