A Location Data Gut-Check

by Kirsten McMullen, Chief Privacy Officer "ad age", "location data", mobile, privacy
A Location Data Gut-Check

The advertising industry’s use of location data has quickly moved from
... Read more

Privacy worries? You’re not alone.

by Kirsten McMullen, Chief Privacy Officer Google, "mobile advertising", privacy
Privacy worries? You’re not alone.

Most consumers are not aware of what data they’re sharing and how it may be used. ... Read more

Tangredi’s Top Ten Takeaways from Mobile World Congress

by Mari Tangredi, SVP of Partnerships and Alliances, 4INFO 5G, advertising, identity, mobile, "mobile world congress", privacy, trends
Tangredi’s Top Ten Takeaways from Mobile World Congress

From privacy to video to 5G: if you missed this year’s Barcelona event, then don’t miss Mari's top 10 takeaways! ... Read more

The Birth of Mobile Marketing for the Pharma Industry

by Kirsten McMullen "audience targeting", healthcare, "mobile advertising", pharma, privacy
The Birth of Mobile Marketing for the Pharma Industry

The recent news of the Crossix/4INFO Partnership heralds a channel awakening: the ability for pharmaceutical marketers to take ... Read more