Why Addressable Device Graphs Matter

by Ken Mallon "addressable device graph", "audience targeting", cross-screen, data, mobile
Why Addressable Device Graphs Matter

In an addressable device graph, devices are associated together based on a physical address, which allows marketers to reach

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The State of Location-Driven Mobile Marketing

by Chuck Moxley, CMO advertising, "campaign measurement", data, location, "sales lift", "store visits"
The State of Location-Driven Mobile Marketing

Mobile and Location go hand-in-hand, so it’s no wonder that location targeting has become a key aspect of mobile advertising. But  ... Read more

The Trickster: Data's Sleight-of-Hand Danger

by Chuck Moxley, CMO "audience targeting", data, location, "store visits"
The Trickster: Data's Sleight-of-Hand Danger

Problems with bad data are common and can mislead your mobile advertising and campaign measurement efforts.  ... Read more