Attribution: Don’t Wait for Perfect – Get Insight Now

by Chuck Moxley, CMO attribution, "campaign measurement", cross-screen, "mobile marketing"
Attribution:  Don’t Wait for Perfect – Get Insight Now

Why waiting for perfect attribution is a losing game.  ... Read more

Why Addressable Device Graphs Matter

by Ken Mallon "addressable device graph", "audience targeting", cross-screen, data, mobile
Why Addressable Device Graphs Matter

In an addressable device graph, devices are associated together based on a physical address, which allows marketers to reach

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Customers Are Mobile — Even at Home

by Chuck Moxley advertising, cross-screen, home, mobile, targeting
Customers Are Mobile — Even at Home

Study: Consumers are viewing mobile screens more than traditional screens ... Read more