Not All Device Graphs Are Created Equal

by Ken Mallon, Chief Product Officer "addressable device graph", advertising, "nested device graph", targeting
Not All Device Graphs Are Created Equal

Ken discusses the benefits of a nested addressable device graph and what marketers should look for when selecting one. ... Read more

The Importance of Identity Resolution

by Chuck Moxley, CMO "addressable device graph", advertising, "audience targeting", cross-channel, targeting
The Importance of Identity Resolution

Download this complimentary Forrester report on the importance of Identity Resolution in mastering a successful cross-channel customer experience. ... Read more

Why Addressable Device Graphs Matter

by Ken Mallon "addressable device graph", "audience targeting", cross-screen, data, mobile
Why Addressable Device Graphs Matter

In an addressable device graph, devices are associated together based on a physical address, which allows marketers to reach

... Read more