Resources

Luma Partners Digital Marketing Summit Menlo Park, CA

Connect with us at the Luma Partners Digital Marketing Summit – November 16, 2017

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Luma Partners Digital Marketing Summit Menlo Park, CA
RampUp on the Road – NYC For Brands & Agencies

Connect with us at RampUp on the Road November 16, 2017

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RampUp on the Road – NYC For Brands & Agencies
RampUp on the Road – NYC For Platforms, Data Owners & Publishers

Connect with us at RampUp on the Road November 15, 2017

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RampUp on the Road – NYC For Platforms, Data Owners & Publishers
The Year of Digital Ad Measurement: When Bots Get Caught

It is possible to link digital ads to in-store sales transaction data. Now that brand marketers know it’s possible, they demand it.

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The Year of Digital Ad Measurement: When Bots Get Caught
4INFO’s Third Annual Benchmarks Report

Mobile ad effectiveness for CPG brands shows 30% ROAS increase

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4INFO’s Third Annual Benchmarks Report
4INFO Releases 2017 CPG Sales Lift Measurement Benchmarks Report

Mobile ad effectiveness for CPG brands shows 30% ROAS increase

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4INFO Releases 2017 CPG Sales Lift Measurement Benchmarks Report
Add Transparency and Certainty to Your Digital Media Buys: The Answer Is Measuring In-Store Sales

Add Transparency and Certainty to Your Digital Media Buys: The Answer Is Measuring In-Store Sales

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Add Transparency and Certainty to Your Digital Media Buys: The Answer Is Measuring In-Store Sales
Bought vs. Bot: Advertising Age Webinar

Bought vs. Bot: How Measuring In-Store Sales Lift Provides Reassurance in the Uncertain World of Digital Media

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Bought vs. Bot: Advertising Age Webinar
4INFO’s Business Model Shift Reflects Mobile Attribution’s Central Marketing Role

By making 4INFO's engagement solution open more widely, it can help tap into "always-on" consumers through programmatic advertising.

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4INFO’s Business Model Shift Reflects Mobile Attribution’s Central Marketing Role
4INFO Announces General Availability of Onboarding Solution  Built for a Mobile-First World

New data onboarding customers and resellers expand critical mobile footprint – with 3x to 6x higher match rates

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4INFO Announces General Availability of Onboarding Solution Built for a Mobile-First World
4INFO Promotes Digital Ad-Tech Regulatory Expert to  Chief Privacy Officer and Vice President of Compliance

Former 4INFO Marketing Executive Kirsten McMullen Will Help Boost Consumer Confidence in Data and Privacy Compliance

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4INFO Promotes Digital Ad-Tech Regulatory Expert to Chief Privacy Officer and Vice President of Compliance
Acxiom expands international footprint to Mexico, tapping 4INFO for people-based marketing

Acxiom Expands International Footprint with Launch of AbiliTec Identity Resolution and InfoBase Consumer Insights in Mexico.

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Acxiom expands international footprint to Mexico, tapping 4INFO for people-based marketing
How to Turn Identity Mapping into Measurable Marketing

Marketers are turning to identity mapping to understand & reach their customers and know which campaigns actually drive them to buy.

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How to Turn Identity Mapping into Measurable Marketing
Identity Mapping the Connected Consumer

There is no topic today more relevant to marketers than identity.

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Identity Mapping the Connected Consumer
How Traditional Media Planning Is Changing, And What Marketers Can Do About It

Kim Whitler connects with Curtis Tingle, CMO of Valassis, to better understand how marketers can navigate the changing media landscape.

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How Traditional Media Planning Is Changing, And What Marketers Can Do About It
Identity Mapping the Connected Consumer

Marketers are turning to robust identity mapping to understand their customers and know which campaigns actually drive them to buy.

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Identity Mapping the Connected Consumer