Resources

4INFO Releases 2017 CPG Sales Lift Measurement Benchmarks Report

Mobile ad effectiveness for CPG brands shows 30% ROAS increase

Read More
4INFO Releases 2017 CPG Sales Lift Measurement Benchmarks Report
4INFO Releases 2017 CPG Sales Lift Measurement Benchmarks Report

Mobile ad effectiveness for CPG brands shows 30% ROAS increase

Read More
4INFO Releases 2017 CPG Sales Lift Measurement Benchmarks Report
Register Now for Sept. 19 AdWeek Webinar

Add Transparency and Certainty to Your Digital Media Buys: The Answer Is Measuring In-Store Sales

Register
Register Now for Sept. 19 AdWeek Webinar
Register Now for Sept. 26 Advertising Age Webinar

Bought vs. Bot: How Measuring In-Store Sales Lift Provides Reassurance in the Uncertain World of Digital Media

Register
Register Now for Sept. 26 Advertising Age Webinar
4INFO’s Business Model Shift Reflects Mobile Attribution’s Central Marketing Role

By making 4INFO's engagement solution open more widely, it can help tap into "always-on" consumers through programmatic advertising.

Read More
4INFO’s Business Model Shift Reflects Mobile Attribution’s Central Marketing Role
4INFO Announces General Availability of Onboarding Solution  Built for a Mobile-First World

New data onboarding customers and resellers expand critical mobile footprint – with 3x to 6x higher match rates

Read More
4INFO Announces General Availability of Onboarding Solution Built for a Mobile-First World
4INFO Promotes Digital Ad-Tech Regulatory Expert to  Chief Privacy Officer and Vice President of Compliance

Former 4INFO Marketing Executive Kirsten McMullen Will Help Boost Consumer Confidence in Data and Privacy Compliance

Read More
4INFO Promotes Digital Ad-Tech Regulatory Expert to Chief Privacy Officer and Vice President of Compliance
Acxiom expands international footprint to Mexico, tapping 4INFO for people-based marketing

Acxiom Expands International Footprint with Launch of AbiliTec Identity Resolution and InfoBase Consumer Insights in Mexico.

Read More
Acxiom expands international footprint to Mexico, tapping 4INFO for people-based marketing
How to Turn Identity Mapping into Measurable Marketing

Marketers are turning to identity mapping to understand & reach their customers and know which campaigns actually drive them to buy.

View
How to Turn Identity Mapping into Measurable Marketing
Identity Mapping the Connected Consumer

There is no topic today more relevant to marketers than identity.

Read More
Identity Mapping the Connected Consumer
How Traditional Media Planning Is Changing, And What Marketers Can Do About It

Kim Whitler connects with Curtis Tingle, CMO of Valassis, to better understand how marketers can navigate the changing media landscape.

Read More
How Traditional Media Planning Is Changing, And What Marketers Can Do About It
Ad Age Webcast: Identity Mapping the Connected Consumer

Marketers are turning to robust identity mapping to understand their customers and know which campaigns actually drive them to buy.

View
Ad Age Webcast: Identity Mapping the Connected Consumer
Identity Mapping the Connected Consumer

Marketers are turning to robust identity mapping to understand their customers and know which campaigns actually drive them to buy.

View
Identity Mapping the Connected Consumer
The Industry Just Got New Mobile Location Data Guidelines

The marketing industry just got standards for mobile location data.

Read More
The Industry Just Got New Mobile Location Data Guidelines
Interview with Chuck Moxley, Chief Marketing Officer at 4INFO

MarTech Advisor talks mobile advertising with 4INFO CMO Chuck Moxley.

Read More
Interview with Chuck Moxley, Chief Marketing Officer at 4INFO
Attribution Accelerator

The Future of Marketing Measurement - Nov. 30th, 2016

Read More
Attribution Accelerator