4INFO in the News

The Industry Just Got New Mobile Location Data Guidelines

The marketing industry just got standards for mobile location data.

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The Industry Just Got New Mobile Location Data Guidelines
Interview with Chuck Moxley, Chief Marketing Officer at 4INFO

MarTech Advisor talks mobile advertising with 4INFO CMO Chuck Moxley.

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Interview with Chuck Moxley, Chief Marketing Officer at 4INFO
How DSPs Navigate Agency ‘Preferred Partnerships’

Discover challenges DSPs navigate in agency “Preferred Partnerships,” and what it means for brand advertisers

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How DSPs Navigate Agency ‘Preferred Partnerships’
New advertising success metrics will change agency compensation model

Agency compensation for brand’s campaign performance is being redefined by success.

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New advertising success metrics will change agency compensation model
Advertisers Need To Reach Car Shoppers On Sofas, Long Before They Hit The Showroom

Learn about the data behind successful cross-screen automotive brand advertising.

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Advertisers Need To Reach Car Shoppers On Sofas, Long Before They Hit The Showroom
 The Straightforward Guide to Mobile Ad Measurement

This Guide to Mobile Ad Measurement is an easy-to-read guide to understanding how to obtain full funnel analytics in mobile advertising.

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The Straightforward Guide to Mobile Ad Measurement
Why other brands will follow P&G away from Facebook targeting

P&G finds that even though Facebook is able to provide reach for mobile advertising, targeting too narrowly can stall sales.

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Why other brands will follow P&G away from Facebook targeting
Mobile marketers should pay attention to return on ad spend

Fierce CMO details the benefits of calculating ROAS for mobile campaigns.

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Mobile marketers should pay attention to return on ad spend
Grocery Brands Flock to Ads Informed by Your Real-World Shopping

Want to understand targeting efficacy? Here are the benefits of purchase-based targeting.

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Grocery Brands Flock to Ads Informed by Your Real-World Shopping
Mobile Ad Spending Up, Pharma's Share Remains Small

Digital ad spending last year was just shy of $60 billion, with pharma accounting for about $3 billion of that.

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Mobile Ad Spending Up, Pharma's Share Remains Small
Quiz: What's Your Mobile Advertising Personality?

If you're running a mobile advertising campaign, how confident are you in your knowledge of how it all works?

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Quiz: What's Your Mobile Advertising Personality?
4INFO Partners with Crossix

The partnership between 4INFO and Crossix seeks to uncover new mobile opportunities for healthcare marketers.

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4INFO Partners with Crossix
New Partnership ‘Unlocks New Mobile Opportunities’ for Healthcare Marketers

Pharma marketers now able to identify, reach and engage with relevant health consumers on their mobile devices

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New Partnership ‘Unlocks New Mobile Opportunities’ for Healthcare Marketers
Data Partners to Tie Mobile Ads to Drug Refills, Doc Visits

4INFO Has Partnered with Crossix for Household-Level Pharma Ad Targeting

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Data Partners to Tie Mobile Ads to Drug Refills, Doc Visits
Mobile Ad Blocking Is Not A Crisis – Yet

Kirsten McMullen, chief privacy officer at 4INFO, sounds off on the increasingly hot topic of ad blocking.

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Mobile Ad Blocking Is Not A Crisis – Yet
4INFO’s 2016 Plan: Focus On Cross-Screen Retail Ad Attribution

Hear from CEO Tim Jenkins on the two alliances 4INFO made in the latter half of 2015 that will shape the year ahead

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4INFO’s 2016 Plan: Focus On Cross-Screen Retail Ad Attribution