4INFO in the News

Kantar-Shopcom And 4INFO Partnership Offers Look At Future Of Retail Analytics

Greg Sterling reports on how 4INFO's partnership with Kantar provides retailers with ROAS, far surpassing KPIs currently being used.

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Kantar-Shopcom And 4INFO Partnership Offers Look At Future Of Retail Analytics
Kantar Shopcom Brings Product Inventory-Level Targeting To 4INFO’s Mobile Network

4INFO & Kantar Shopcom CEOs speak to how their new partnership now brings retailers the ability to target & measure mobile ad campaigns.

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Kantar Shopcom Brings Product Inventory-Level Targeting To 4INFO’s Mobile Network
4INFO Ties Up with Kantar Shopcom for SKU-level Purchase Data Analysis

Tim Jenkins, CEO, gives Mobile Marketer the low-down on what the new partnership with Kantar Shopcom means for retailers.

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4INFO Ties Up with Kantar Shopcom for SKU-level Purchase Data Analysis
4INFO: Measuring Sales Lift of Mobile Campaigns

4Info: Measuring Sales Lift of Mobile Campaigns

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4INFO: Measuring Sales Lift of Mobile Campaigns
Data Strategy: The Magic Behind Mobile Advertising

Data Strategy: The Magic Behind Mobile Advertising

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Data Strategy: The Magic Behind Mobile Advertising
How the Path-to-Purchase Funnel Became Obsolete

How the Path-to-Purchase Funnel Became Obsolete

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How the Path-to-Purchase Funnel Became Obsolete
Smart mobile ad campaigns can deliver big return

Smart mobile ad campaigns can deliver big return

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Smart mobile ad campaigns can deliver big return
Why cross-device tracking is the latest obsession for marketers

Why cross-device tracking is the latest obsession for marketers

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Why cross-device tracking is the latest obsession for marketers
4INFO’s Mallon: Meeting The Challenges Of Cookie-Less Measurement

4INFO’s Mallon: Meeting The Challenges Of Cookie-Less Measurement

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4INFO’s Mallon: Meeting The Challenges Of Cookie-Less Measurement
Inc. Mag’s Revenue Survey: Ad Tech And Marketing Firms Make The Cut

Inc. Mag’s Revenue Survey: Ad Tech And Marketing Firms Make The Cut

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Inc. Mag’s Revenue Survey: Ad Tech And Marketing Firms Make The Cut
What advertisers risk when relying solely upon Facebook and Google

What advertisers risk when relying solely upon Facebook and Google

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What advertisers risk when relying solely upon Facebook and Google
3 reasons this is a breakthrough year for mobile marketing

3 reasons this is a breakthrough year for mobile marketing

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3 reasons this is a breakthrough year for mobile marketing
Why store visits are not conversions

Why store visits are not conversions

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Why store visits are not conversions
Cross-Device Attribution 101

Cross-Device Attribution 101

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Cross-Device Attribution 101
Placed Racks Up Partners And Patents, Crosses Measurement Milestone Of 300M Locations

Placed Racks Up Partners And Patents, Crosses Measurement Milestone Of 300M Locations

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Placed Racks Up Partners And Patents, Crosses Measurement Milestone Of 300M Locations
For CPG, Mobile Promotions Push Targets to Store

For CPG, Mobile Promotions Push Targets to Store

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For CPG, Mobile Promotions Push Targets to Store