Whitepapers

Walled Garden eBook

Download this new eBook to learn how to take control of your digital media in a walled garden environment.

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Walled Garden eBook
Full Funnel eBook

Download this new e-book to learn how to measure mobile ad campaign success throughout the sales funnel.

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Full Funnel eBook
Ad Viewability: View It or Lose It

The most creative mobile ad is worthless if no one sees it. Here's how the industry is addressing viewability, fraud and ad blocking.

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Ad Viewability: View It or Lose It
Acxiom SVOC Report: The Millennial Issue

Many are struggling to market to this generation, but it’s worth winning since millennials represent more than $200B a year in spending.

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Acxiom SVOC Report: The Millennial Issue
Mapping the Mobile Journey

How to boost return on ad spend by reaching customers at moments that matter.

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Mapping the Mobile Journey
Definitive Guide to Mobile Ad Measurement

How today’s brands and agencies can measure their non-performance mobile advertising campaigns.

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Definitive Guide to Mobile Ad Measurement
Unleash True Cross-Channel Advertising

How does mobile usage compare to ad budgets, and how do you master mobile measurement to create true cross-channel campaigns?

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Unleash True Cross-Channel Advertising
Five Questions to Ask Your Mobile Ad Provider

Understand why the answers to five critical questions will give your mobile campaign the greatest chance of success.

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Five Questions to Ask Your Mobile Ad Provider
Debunking Four Mobile Marketing Myths

Dispelling four erroneous assumptions that are hamstringing your mobile media efforts.

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Debunking Four Mobile Marketing Myths