Resources

Beyond the Walled Garden

Ad Age & 4INFO are navigating the traps and constrictions placed on marketers' valuable customer data by "Walled Gradens."

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Beyond the Walled Garden
 The Straightforward Guide to Mobile Ad Measurement

This Guide to Mobile Ad Measurement is an easy-to-read guide to understanding how to obtain full funnel analytics in mobile advertising.

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The Straightforward Guide to Mobile Ad Measurement
Beyond the Walled Garden

Adweek & 4INFO are navigating the traps and constrictions placed on marketers' valuable customer data by "Walled Gradens."

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Beyond the Walled Garden
Full Funnel eBook

Download this new e-book to learn how to measure mobile ad campaign success throughout the sales funnel.

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Full Funnel eBook
Forrester Mobile Mind Shifts Report

This report provides valuable information on how to craft the valued moments with your increasingly mobile consumer.

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Forrester Mobile Mind Shifts Report
Why other brands will follow P&G away from Facebook targeting

P&G finds that even though Facebook is able to provide reach for mobile advertising, targeting too narrowly can stall sales.

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Why other brands will follow P&G away from Facebook targeting
Mobile marketers should pay attention to return on ad spend

Fierce CMO details the benefits of calculating ROAS for mobile campaigns.

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Mobile marketers should pay attention to return on ad spend
Mobile Advertising Benchmarks, Q4 2015

Our updated edition of the mobile industry’s only benchmarks report comparing sales lift and ROAS across categories.

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Mobile Advertising Benchmarks, Q4 2015
Grocery Brands Flock to Ads Informed by Your Real-World Shopping

Want to understand targeting efficacy? Here are the benefits of purchase-based targeting.

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Grocery Brands Flock to Ads Informed by Your Real-World Shopping
The Whole Funnel is the New Holy Grail

Are marketers getting a true, complete and meaningful picture of their ad campaign results?

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The Whole Funnel is the New Holy Grail
CMO Digital Marketing Leaders Summit

Digital Disruption – Harnessing the Power of Digital in a Culture of Change

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CMO Digital Marketing Leaders Summit
Forrester Mobile App & Marketing Trends

More than 50% of searches are happening on a mobile device and US consumers spent more time with mobile apps than watching TV in 2015.

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Forrester Mobile App & Marketing Trends
Ad Viewability: View It or Lose It

The most creative mobile ad is worthless if no one sees it. Here's how the industry is addressing viewability, fraud and ad blocking.

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Ad Viewability: View It or Lose It
Acxiom SVOC Report: The Millennial Issue

Many are struggling to market to this generation, but it’s worth winning since millennials represent more than $200B a year in spending.

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Acxiom SVOC Report: The Millennial Issue
MM&M Transforming Healthcare Conference

Convene New York City Thursday, May 5, 2016

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MM&M Transforming Healthcare Conference
Retail CRM Campaign

Spring sale campaign targeting loyal customers drove in-store and online sales lift and $6.90 ROAS.

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Retail CRM Campaign