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Mobile Advertising Benchmarks and Best Practices, Q1 2015

The mobile industry’s only benchmarks to compare your sales lift and ROAS to other campaigns across categories.

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Mobile Advertising Benchmarks and Best Practices, Q1 2015
4INFO Sells SMS Unit To MBlox, Completes Shift To Online-To-Offline Targeting, Metrics

4INFO Sells SMS Unit To MBlox, Completes Shift To Online-To-Offline Targeting, Metrics

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4INFO Sells SMS Unit To MBlox, Completes Shift To Online-To-Offline Targeting, Metrics
Mblox Acquires 4INFO’s SMS Services

Mblox Acquires 4INFO’s SMS Services

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Mblox Acquires 4INFO’s SMS Services
MBlox Buys 4INFO's SMS Business

MBlox Buys 4INFO's SMS Business

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MBlox Buys 4INFO's SMS Business
Mobile Advertising Benchmarks & Best Practices

Mobile industry thought leaders explain how to link mobile ads to sales and compare results to other campaigns.

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Mobile Advertising Benchmarks & Best Practices
For 4INFO, ‘Measuring What Matters’ Means Sales Lift, Not Just In-Store Traffic

For 4Info, ‘Measuring What Matters’ Means Sales Lift, Not Just In-Store Traffic

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For 4INFO, ‘Measuring What Matters’ Means Sales Lift, Not Just In-Store Traffic
Study: Mobile Campaigns Drive Twice the Sales of Desktop

Study: Mobile Campaigns Drive Twice the Sales of Desktop

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Study: Mobile Campaigns Drive Twice the Sales of Desktop
Yes Virginia, Mobile Banner Ads Really Can Drive Bricks and Mortar Sales

Yes Virginia, Mobile Banner Ads Really Can Drive Bricks and Mortar Sales

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Yes Virginia, Mobile Banner Ads Really Can Drive Bricks and Mortar Sales
Marketers getting more adept at mobile targeting, but challenges loom

Marketers getting more adept at mobile targeting, but challenges loom

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Marketers getting more adept at mobile targeting, but challenges loom
4INFO Adds New Partners to Meet Rapid Growth

4INFO Adds New Partners to Meet Rapid Growth

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4INFO Adds New Partners to Meet Rapid Growth
4INFO And Catalina Expand Measurement Pact On Mobile-To-Mortar Sales Lift

4Info And Catalina Expand Measurement Pact On Mobile-To-Mortar Sales Lift

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4INFO And Catalina Expand Measurement Pact On Mobile-To-Mortar Sales Lift
4INFO and Catalina Announce Industry’s First Benchmarks for Measuring Mobile Ad Campaigns Based on In-Store Sales Lift

4INFO and Catalina Announce Industry’s First Benchmarks for Measuring Mobile Ad Campaigns Based on In-Store Sales Lift

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4INFO and Catalina Announce Industry’s First Benchmarks for Measuring Mobile Ad Campaigns Based on In-Store Sales Lift
Publishers, Platforms And Brands Rethink Conventional Metrics

Publishers, Platforms And Brands Rethink Conventional Metrics

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Publishers, Platforms And Brands Rethink Conventional Metrics
The Increased Precision of Mobile Targeting and Tracking

The Increased Precision of Mobile Targeting and Tracking

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The Increased Precision of Mobile Targeting and Tracking
A Marketer’s Guide To Cross-Device Identity

A Marketer’s Guide To Cross-Device Identity

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A Marketer’s Guide To Cross-Device Identity
Meet App Annie, the go-to source for mobile insight

Meet App Annie, the go-to source for mobile insight

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Meet App Annie, the go-to source for mobile insight