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#OPSPOV: For Marketers, Mobile Is Chief Hurdle for Cross-Channel

#OPSPOV: For Marketers, Mobile Is Chief Hurdle for Cross-Channel

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#OPSPOV: For Marketers, Mobile Is Chief Hurdle for Cross-Channel
4INFO Gains Patent for Matching Smartphones to Households

4INFO Gains Patent for Matching Smartphones to Households

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4INFO Gains Patent for Matching Smartphones to Households
Accurate Measurement Holding Back Cross-channel Campaigns

Accurate Measurement Holding Back Cross-channel Campaigns

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Accurate Measurement Holding Back Cross-channel Campaigns
Forrester: Attribution Still Holding Back Spending in Mobile Advertising

Forrester: Attribution Still Holding Back Spending in Mobile Advertising

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Forrester: Attribution Still Holding Back Spending in Mobile Advertising
Unleash True Cross-Channel Advertising

How does mobile usage compare to ad budgets, and how do you master mobile measurement to create true cross-channel campaigns?

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Unleash True Cross-Channel Advertising
4INFO Awarded Patent for Tech That Ties Mobiles to Households

4INFO Awarded Patent for Tech That Ties Mobiles to Households

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4INFO Awarded Patent for Tech That Ties Mobiles to Households
Mobile Attribution Is a Work in Progress

Mobile Attribution Is a Work in Progress

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Mobile Attribution Is a Work in Progress
4INFO Correlates Mobile Ads to Cash Register Sales

4INFO Correlates Mobile Ads to Cash Register Sales

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4INFO Correlates Mobile Ads to Cash Register Sales
4INFO Launches Video Attribution

4INFO Launches Video Attribution

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4INFO Launches Video Attribution
Five Questions to Ask Your Mobile Ad Provider

Understand why the answers to five critical questions will give your mobile campaign the greatest chance of success.

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Five Questions to Ask Your Mobile Ad Provider
Brands must rethink their approach to CRM via mobile

Brands must rethink their approach to CRM via mobile

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Brands must rethink their approach to CRM via mobile
Openings and New Hires at Facebook, 4INFO and WhitePages

Openings and New Hires at Facebook, 4INFO and WhitePages

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Openings and New Hires at Facebook, 4INFO and WhitePages
Shopper Marketing: Filling the Cart with Big Data

Shopper Marketing: Filling the Cart with Big Data

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Shopper Marketing: Filling the Cart with Big Data
How Long Will It Take For Brands To Catch Up To The Mobile Consumer

How Long Will It Take For Brands To Catch Up To The Mobile Consumer

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How Long Will It Take For Brands To Catch Up To The Mobile Consumer
Metrics That Measure Up

Metrics That Measure Up

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Metrics That Measure Up
How Mondelēz thinks big, acts small on mobile

How Mondelēz thinks big, acts small on mobile

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How Mondelēz thinks big, acts small on mobile