4INFO and Acxiom partner to make sales bloom

Campaign was designed to test the value of digital-only and combined addressable TV + digital media plans, each benchmarked against the previous year’s addressable TV-only campaign. Targeting was achieved via Acxiom Propensity segmentation based on credit card purchase data. Since 4INFO’s Bullseye™ method maps mobile devices to households with deterministic accuracy, the campaign was then delivered to the targeted devices across the 4INFO platform. 

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