2016 DTC National Conference
DTC National provides the latest insights, research and case studies on all aspects of DTC (direct-to-consumer) pharmaceutical marketing. Hundreds of industry members will participate at this thought-provoking and fun event – becoming better equipped for the future of consumer healthcare marketing.
Hyper-targeted programmatic mobile campaigns are highly effective at reaching target patients and driving impact. This case study presentation demonstrates that mobile is a valuable channel for reaching target health audiences and driving behavioral impact. When mobile is combined with hyper-targeting driven by predictive Rx data, it is an even more useful channel. In order to understand the Rx impact of your mobile campaign, you need to utilize the right methodology, which leverages actual patient treatment data.