4INFO’s Business Model Shift Reflects Mobile Attribution’s Central Marketing Role

by David Kaplan

GeoMarketing managing editor, David Kaplan, dives a little deeper into 4INFO's recently announced onboarding solution.

4INFO is continuing its evolution as a location-based analytics ad platform to encompass more customer relationship management tools as personalization and individual targeting is changing the demands of brands, agencies, and publishers.

The bottom line is that programmatic advertising and marketing has made the series of inter-connections among platform companies more intrinsic to advertising that crosses desktop to mobile and online-to-offline. As such, the San Mateo, CA.-based analytics provider is making its data onboarding solution generally available to give its clients and their own partners greater ability to seamlessly target and attribute advertising programs.

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