4INFO and DMG Solutions Announce Strategic Alliance, Creating “4INFO Multicultural” Solutions
Miami, FL (June 2, 2015) – 4INFO – the fast-growing technology company solving the challenge of mobile attribution for national brand advertisers to measure what matters most, sales lift at the cash register – and Miami-based DMG Solutions – a veteran player in multicultural data driven marketing – are partnering to launch a suite of digital marketing solutions under the “4INFO Multicultural” brand. The new solutions will further enable precise targeting in the diverse U.S. marketplace. DMG Solutions will be the exclusive representative of 4INFO Multicultural, reporting to chief revenue officer, Dave Matthews.
4INFO has been a pioneer in enabling national brands to tie mobile devices with in-store purchase data not only for precision targeting but also to measure the effectiveness of their mobile ad campaigns in terms of sales lift. In a recently published Mobile Advertising Benchmark study based on 83 measurement studies involving 59 leading national brands, 4INFO has proven that mobile ad campaigns are driving an average 257% Return on Ad Spend based on actual in-store sales lift above a control group not exposed to the mobile ads.
For more than two decades, DMG has been a leader in multicultural direct marketing and measurement solutions. DMG has created some of the biggest multicultural acquisition gains in the U.S. for major national corporations.
“It's exciting to join efforts with DMG to bring our suite of products to the growing and highly coveted multicultural marketplace,” said Tim Jenkins, CEO of 4INFO. Joe Del Cueto, President of DMG Solutions, agreed.
“Through this partnership, we’re creating powerful 4INFO Multicultural solutions that will deliver unequivocal ROI to multicultural marketers, which will eliminate ambiguity in measuring the results of their mobile advertising,” Del Cueto said.
4INFO was founded in 2004 and today delivers mobile campaigns with the ability to reach more than 90% of all U.S. mobile users for more than 200 brands. In addition, 4INFO partners with the world’s leading data providers, ad networks and mediators to bridge the gap between 1:1 targeted mobile inventory and advertisers.
DMG has been an independent marketing services leader developing ROI centric multicultural campaign strategies for more than 20 years. DMG has specialized in the Direct Response and Direct Marketing spaces and developed numerous proprietary multicultural management tools.