Ad Age Webcast: Identity Mapping the Connected Consumer
4INFO + AD AGE WEBCAST: AVAILABLE ON-DEMAND
You are what you eat; and think, and buy, and do.
Data overload and the ever-changing digital marketplace have made consumer marketing more challenging than ever, as brands struggle to adapt rapidly enough to sustain market leadership and keep sales growing. Marketers seeking an edge are turning to robust identity mapping as a way to understand and reach their customers and know which campaigns actually drive them to buy.
In this webinar, 4INFO and Kantar Shopcom will address the massive shifts that have left the marketing landscape more complex and the challenges and opportunities brands have in mapping digital identity.