Location Fails: 5 Location Mistakes Made by Mobile Marketers


Tune in to a fast-paced, fact-filled webcast addressing the five most common mistakes marketers make when leveraging location in mobile advertising. We’ll explore:

  • The liability of location: How to minimize your risk of targeting the wrong prospects
  • The trouble with timing: How misinterpreting location signals can cause you to miss buyers at key stages in the purchase process
  • The creative conundrum: Why prospects often receive the right message at the wrong time
  • The data distraction: How to avoid bad data that misleads your efforts
  • The fallacy of foot traffic: What location signals really tell you, and what they don’t