Location Fails: 5 Location Mistakes Made By Mobile Advertisers
Two-thirds of consumers have said they are willing to share mobile device location data. That’s great news, considering how many people use their smartphones while shopping. But knowing where people go doesn’t necessarily tell you who they are or what they buy. In this eye-opening report, you’ll learn the most common location mistakes made by mobile advertisers and mobile ad platforms. And then you’ll learn how to prevent every one of them.