Resources

Why other brands will follow P&G away from Facebook targeting

P&G finds that even though Facebook is able to provide reach for mobile advertising, targeting too narrowly can stall sales.

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Why other brands will follow P&G away from Facebook targeting
Mobile marketers should pay attention to return on ad spend

Fierce CMO details the benefits of calculating ROAS for mobile campaigns.

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Mobile marketers should pay attention to return on ad spend
Mobile Advertising Benchmarks, Q4 2015

Our updated edition of the mobile industry’s only benchmarks report comparing sales lift and ROAS across categories.

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Mobile Advertising Benchmarks, Q4 2015
Grocery Brands Flock to Ads Informed by Your Real-World Shopping

Want to understand targeting efficacy? Here are the benefits of purchase-based targeting.

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Grocery Brands Flock to Ads Informed by Your Real-World Shopping
The Whole Funnel is the New Holy Grail

Are marketers getting a true, complete and meaningful picture of their ad campaign results?

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The Whole Funnel is the New Holy Grail
CMO Digital Marketing Leaders Summit

Digital Disruption – Harnessing the Power of Digital in a Culture of Change

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CMO Digital Marketing Leaders Summit
Forrester Mobile App & Marketing Trends

More than 50% of searches are happening on a mobile device and US consumers spent more time with mobile apps than watching TV in 2015.

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Forrester Mobile App & Marketing Trends
Ad Viewability: View It or Lose It

The most creative mobile ad is worthless if no one sees it. Here's how the industry is addressing viewability, fraud and ad blocking.

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Ad Viewability: View It or Lose It
Acxiom SVOC Report: The Millennial Issue

Many are struggling to market to this generation, but it’s worth winning since millennials represent more than $200B a year in spending.

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Acxiom SVOC Report: The Millennial Issue
MM&M Transforming Healthcare Conference

Convene New York City Thursday, May 5, 2016

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MM&M Transforming Healthcare Conference
Retail CRM Campaign

Spring sale campaign targeting loyal customers drove in-store and online sales lift and $6.90 ROAS.

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Retail CRM Campaign
Sports Drink

MultiScreen campaign combining mobile and desktop produced 8 million impressions and a 4% increase in total brand sales.

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Sports Drink
Premium Coffee K-Cups

Purchase-based targeting to coffee buyers delivered a 21% increase in penetration and ROAS of $8.45.

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Premium Coffee K-Cups
Premium Baby Formula

Mobile campaign targeting current and lapsed brand buyers saw a 2% sales lift and $4.74 ROAS.

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Premium Baby Formula
Pharma Solutions Prescribed by 4INFO

Find out how to reach audiences with the highest propensity for a specific behavior, like treatment within a condition category.

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Pharma Solutions Prescribed by 4INFO
Mobile Ad Spending Up, Pharma's Share Remains Small

Digital ad spending last year was just shy of $60 billion, with pharma accounting for about $3 billion of that.

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Mobile Ad Spending Up, Pharma's Share Remains Small