This Guide to Mobile Ad Measurement is an easy-to-read guide to understanding how to obtain full funnel analytics in mobile advertising.

Adweek & 4INFO are navigating the traps and constrictions placed on marketers' valuable customer data by "Walled Gradens."

Download this new e-book to learn how to measure mobile ad campaign success throughout the sales funnel.

This report provides valuable information on how to craft the valued moments with your increasingly mobile consumer.

P&G finds that even though Facebook is able to provide reach for mobile advertising, targeting too narrowly can stall sales.

Fierce CMO details the benefits of calculating ROAS for mobile campaigns.

Our updated edition of the mobile industry’s only benchmarks report comparing sales lift and ROAS across categories.

Want to understand targeting efficacy? Here are the benefits of purchase-based targeting.

Are marketers getting a true, complete and meaningful picture of their ad campaign results?

More than 50% of searches are happening on a mobile device and US consumers spent more time with mobile apps than watching TV in 2015.

The most creative mobile ad is worthless if no one sees it. Here's how the industry is addressing viewability, fraud and ad blocking.

Many are struggling to market to this generation, but it’s worth winning since millennials represent more than $200B a year in spending.

Spring sale campaign targeting loyal customers drove in-store and online sales lift and $6.90 ROAS.

MultiScreen campaign combining mobile and desktop produced 8 million impressions and a 4% increase in total brand sales.

Purchase-based targeting to coffee buyers delivered a 21% increase in penetration and ROAS of $8.45.

Mobile campaign targeting current and lapsed brand buyers saw a 2% sales lift and $4.74 ROAS.