Resources

Mobile Ad Blocking Is Not A Crisis – Yet

Kirsten McMullen, chief privacy officer at 4INFO, sounds off on the increasingly hot topic of ad blocking.

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Mobile Ad Blocking Is Not A Crisis – Yet
RampUp 2016

San Francisco, Feb 23, 2016

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RampUp 2016
4INFO’s 2016 Plan: Focus On Cross-Screen Retail Ad Attribution

Hear from CEO Tim Jenkins on the two alliances 4INFO made in the latter half of 2015 that will shape the year ahead

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4INFO’s 2016 Plan: Focus On Cross-Screen Retail Ad Attribution
Kantar-Shopcom And 4INFO Partnership Offers Look At Future Of Retail Analytics

Greg Sterling reports on how 4INFO's partnership with Kantar provides retailers with ROAS, far surpassing KPIs currently being used.

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Kantar-Shopcom And 4INFO Partnership Offers Look At Future Of Retail Analytics
Kantar Shopcom Brings Product Inventory-Level Targeting To 4INFO’s Mobile Network

4INFO & Kantar Shopcom CEOs speak to how their new partnership now brings retailers the ability to target & measure mobile ad campaigns.

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Kantar Shopcom Brings Product Inventory-Level Targeting To 4INFO’s Mobile Network
4INFO Ties Up with Kantar Shopcom for SKU-level Purchase Data Analysis

Tim Jenkins, CEO, gives Mobile Marketer the low-down on what the new partnership with Kantar Shopcom means for retailers.

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4INFO Ties Up with Kantar Shopcom for SKU-level Purchase Data Analysis
4INFO to Become Kantar Shopcom’s First Mobile Platform to Enable SKU-Level Targeting Across 15+ Retail Categories

4INFO’s new partner unlocks SKU-level data to enable precise ad targeting and measurement based on in-store retail sales lift.

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4INFO to Become Kantar Shopcom’s First Mobile Platform to Enable SKU-Level Targeting Across 15+ Retail Categories
Mobile Advertising Benchmarks, Q2 2015

Our updated edition of the mobile industry’s only benchmarks report comparing sales lift and ROAS across categories.

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Mobile Advertising Benchmarks, Q2 2015
From the Customer Journey to the Bottom Line

Here’s how we help advertisers drive meaningful results by delivering the right message to the right audience at moments that matter.

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From the Customer Journey to the Bottom Line
4INFO: Measuring Sales Lift of Mobile Campaigns

4Info: Measuring Sales Lift of Mobile Campaigns

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4INFO: Measuring Sales Lift of Mobile Campaigns
Data Strategy: The Magic Behind Mobile Advertising

Data Strategy: The Magic Behind Mobile Advertising

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Data Strategy: The Magic Behind Mobile Advertising
How the Path-to-Purchase Funnel Became Obsolete

How the Path-to-Purchase Funnel Became Obsolete

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How the Path-to-Purchase Funnel Became Obsolete
Mapping the Mobile Journey

How to boost return on ad spend by reaching customers at moments that matter.

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Mapping the Mobile Journey
Smart mobile ad campaigns can deliver big return

Smart mobile ad campaigns can deliver big return

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Smart mobile ad campaigns can deliver big return
Why cross-device tracking is the latest obsession for marketers

Why cross-device tracking is the latest obsession for marketers

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Why cross-device tracking is the latest obsession for marketers
4INFO’s Mallon: Meeting The Challenges Of Cookie-Less Measurement

4INFO’s Mallon: Meeting The Challenges Of Cookie-Less Measurement

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4INFO’s Mallon: Meeting The Challenges Of Cookie-Less Measurement